John D’Amato

Marketing & Creative Strategist

I build brands, campaigns, and the systems behind them.

See my work

10+: Years
7.5x: Peak ROAS
100%: Client satisfaction
Top Rated: On Upwork

Selected work

TechBlaze Brand Identity and Website

Brand and Web

TechBlaze

Identity system and website, from logotype through live pages.

Paid social ad creative variants from the Playbook Creator acquisition campaign.

Playbook Creator Paid Acquisition Campaign

Performance Creative

Playbook Technology

7.5x peak ROAS on paid social creative.

Landing page and ad creative from the Vehicle Value Analysis full-funnel lead generation campaign.

Vehicle Value Analysis Full-Funnel Campaign

Full-Funnel Campaign

Vehicle Value Analysis

1,000+ leads in week one at 5.3x ROAS.

InSource Brand System and Guidelines

Brand Systems

InSource

A full brand system and guidelines, built so a team can apply it without me.

altLINE Content Engine

AI Systems

altLINE

A brand-trained content system with a human review tier on anything touching rates, fees or compliance.

The redesigned DFW MRI website homepage showing the appointment request path and service information.

DFW MRI Website Redesign

Web Design, Healthcare

DFW MRI

An unclear patient experience rebuilt for clarity and trust.

The Chelsea Experience

End-to-End Funnel

The Chelsea Experience

35% more organic traffic and 20% more qualified leads within three weeks of launch.

Campaign assets from the InSource B2B webinar series, including registration and promotional creative.

InSource B2B Webinar Campaign

Campaign Strategy

InSource

Led weekly planning, built the content calendar, and coordinated SMEs for a webinar series that drove a 78% attendance rate.

Capabilities

Four things, done end to end.

01

Brand and Visual Identity

Identity systems, visual language, and guidelines that hold up after I hand them over. Logotype through applied design, built so a team can run it without me in the room.

02

Campaigns and Performance Creative

Concept, creative, and media. Paid social, email, and landing pages, plus the reporting that says whether any of it worked. 7.5x peak ROAS, 37% peak email open rate.

03

Web and Landing Pages

Webflow and WordPress builds, design and front end. Responsive, fast, and structured so marketing can update a page without opening a ticket.

04

AI Content and Design Systems

Brand-trained systems that produce on-brand work at volume, with human review required on anything touching rates, fees, or compliance. Two built so far, PayPlan and altLINE, both spec work.

What people say

Three people I worked for.

John combines strategic thinking, creative problem-solving, and strong execution in a way that’s rare to find. He contributed across lead gen, campaign development, and digital presence, and felt like a true extension of the team while consistently delivering high-quality work.

COO, InSource Scot K.

John is one of the most complete marketing experts I’ve worked with, the internal go-to for just about any project. He delivers insightful strategies, on-point creatives, and seamless websites, and he’s always a delight to work with.

Director of Advertising and Analytics Corey Henry

John is a talented, dependable creative who delivers high-quality work with professionalism and care. He quickly understands project goals, communicates clearly, and brings both strategy and strong execution to the process. I’d confidently recommend him to any team.

CEO, Market Disrupt Philip V.

If you’re hiring for brand, campaigns, or both, I’d like to hear about it.

Get in touch

Nashville, TN